Aunt Jemima, Uncle Ben, and Rastus

by Marilyn Kern-Foxworth

First published 1994

From slavery to Civil Rights, Marilyn Kern-Foxworth traces the disturbing rise and evolution of Black stereotypes in American advertising. Confronting the Aunt Jemimas, Uncle Bens, and Rastuses that once dominated the industry, she reveals the psychological impact of these caricatures and the grassroots efforts to eliminate them. Powerful and eye-opening, this book holds a mirror to our past to reckon with the complex legacy of racism in American culture.

Genres: 20th-century, african-american, non-fiction, 21st-century, american-history

Vibes: emotional, eye-opening, thought-provoking

Tropes: historical-examination, social-commentary

Period: Slavery, Civil Rights

256 pages · Hardcover · Praeger

Content warnings: racism

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