Being Mr. Skin

by Adam Carolla

First published 2019

Jim McBride transforms his teenage obsession with cataloging nude scenes from movies into an unlikely internet empire. Starting as a suburban kid in the 1980s with meticulously annotated videotapes and encyclopedic knowledge of sensual cinema moments, McBride evolves into the self-proclaimed Chief Sexecutive Officer of MrSkin.com. His memoir chronicles the improbable journey from basement hobby to pop culture phenomenon, detailing appearances on The Howard Stern Show that made him a radio regular and his breakout moment in Judd Apatow's film Knocked Up. McBride reveals the mechanics behind tracking nudity across every movie and television show, the reactions of featured actresses including award winners, and how he balanced family life with three children while building his digital sensation. The book explores his media appearances on Saturday Night Live, Family Guy, and major award shows, plus the early commercial success of his website. McBride's story demonstrates how dedication and an unconventional passion created a profitable business against considerable odds, supported by his staff, friends, and surprisingly, his mother.

Genres: business, autobiography, memoir, non-fiction, 21st-century

Vibes: intimate, thought-provoking

Tropes: rags-to-riches

Setting: United States

Period: 1980s, 21st-century

208 pages · Hardcover · Post Hill Press

Content warnings: explicit-sexual-content

More by Adam Carolla

Readers who liked Being Mr. Skin also liked

View on Siftivo