First published 2000
Prospect theory upends the classical notion of rational decision-making. Kahneman's groundbreaking research reveals how our brains intuitively respond to gains and losses, driving the real-world puzzles that baffle classical economics. From legal compensation to stock market volatility, readers gain profound insights into the hidden forces shaping our financial, legal, and personal choices.
Genres: science, psychology, business, economics, non-fiction, academic
Vibes: intimate, suspenseful, thought-provoking
Tropes: academic, research
860 pages · Paperback · Cambridge University Press