by Ed Catmull
First published 2014
Pixar cofounder Ed Catmull pulls back the curtain on the company's legendary creative process. From the Braintrust sessions that workshopped blockbusters like Toy Story, to the principles that kept Pixar nimble and innovative, this is an essential playbook for building a culture where excellence is the norm, not the exception. Packed with behind-the-scenes stories and invaluable management lessons, Creativity, Inc. is a must-read for anyone striving to make their own dent in the universe.
Genres: business, non-fiction, management, organizational-culture
Vibes: intimate, thought-provoking
Tropes: behind-the-scenes
Setting: Berkeley, Emeryville, Oakland, San Francisco, Silicon Valley
368 pages · Hardcover · Random House