by Bill Geist
First published 2004
Destination marketing organizations face unique pressures that standard corporate governance cannot address. Bill Geist examines how board members can navigate the complex landscape where tourism promotion meets public accountability. DMOs operate at the intersection of private business interests and public funding, creating tensions that require specialized leadership approaches. Geist presents practical frameworks for board members who must balance stakeholder demands while promoting their destinations effectively. The book addresses the pivotal role boards play in guiding organizations that market cities, regions, and tourist destinations. Through 115 pages of focused analysis, Geist provides board members with tools to understand their organizations' distinct challenges and responsibilities. This guide offers valuable insights for anyone serving on a DMO board or seeking to understand how destination marketing governance differs from traditional corporate structures.
Genres: business, leadership, non-fiction, organizational-culture
Vibes: informative, practical, thought-provoking
Tropes: governance, leadership
Paperback · Neverland Publishing