Dollarlogic

by Arthur B. Laffer

First published 2015

Wall Street veteran Andy Martin has built his career watching investors chase the wrong things. He sits in his office, surrounded by decades of market data that tells a story the investment industry doesn't want you to hear. The fundamental principle that risk equals reward is wrong, Martin believes, and this false assumption destroys portfolios and lives. Martin faces the challenge of overturning conventional wisdom in a world where brokers profit from activity, not results. He argues that stocks carry less risk than bonds, that predicting your own behavior matters more than predicting markets, and that losing less beats winning more. As Martin develops his investment philosophy, he must convince readers to abandon the chase for returns and focus instead on winning odds. The book centers on Martin's conviction that money may not buy happiness, but it purchases almost everything else that matters.

Genres: business, economics, non-fiction, finance

Vibes: intimate, thought-provoking

Tropes: challenging-the-status-quo, underdog

Setting: Wall Street

256 pages · Kindle Edition · Career Press

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