First published 2020
Serial entrepreneur Christiane Lemieux teams with journalist Duff McDonald to decode how modern startups eliminate barriers to success. Drawing from conversations with dozens of company founders, business experts, and academic researchers, Lemieux explores how visionary entrepreneurs use "frictionless" strategies to outmaneuver established competitors. She shares her own entrepreneurial journey, including hard-won insights from building DwellStudio before its acquisition by Wayfair and launching her current company, The Inside. The book examines how startup founders approach friction reduction differently: some streamline their business operations, others focus on smoother customer interactions, while still others rebuild their entire organizational structure. Case studies feature recognizable brands like Instant Pot, Bonobos, Hims, and Halo Top alongside emerging companies such as Billie, Dame Products, and Convene. Lemieux outlines the foundational work required to launch a company and demonstrates how businesses create, promote, and deliver products while satisfying today's customer and employee expectations.
Genres: business, non-fiction, 21st-century, entrepreneurship
Vibes: fast-paced, intimate, thought-provoking
Tropes: case-studies, entrepreneurial-journey
1 pages · Audio CD · HarperCollins B and Blackstone Publishing