by Karl Rove
First published 2015
Karl Rove analyzes President William McKinley's 1896 campaign and its lasting impact on American politics. The New York Times bestselling author argues that McKinley transformed presidential campaigning by targeting diverse voter groups and deploying new technologies. Rove shows how the Civil War veteran reached out to Catholic leaders, advocated for black voting rights, and challenged party bosses with his "The People Against the Bosses" slogan. The book demonstrates how McKinley addressed economic disruption from new technologies and growing income inequality by offering bold solutions for making a global economy work for all Americans. Despite splitting his own party, McKinley defeated populist William Jennings Bryan and established a governing majority that controlled politics for thirty-six years. Rove brings his political expertise to reveal campaign tactics McKinley pioneered that remain relevant today.
Genres: biography, history, 20th-century, american, political-science, politics, 19th-century, american-history
Vibes: thought-provoking
Tropes: historical-fiction
Setting: United States
Period: 1896, Civil War
496 pages · Kindle Edition · Simon Schuster