First published 2024
Corporate America has undergone a dramatic transformation. Major companies from Anheuser-Busch to Disney to Target have embraced progressive politics, bowing to pressure from left-wing activists. For years, these corporations engaged in virtue signaling without consequence. Then came the backlash. Customers began voting with their wallets, punishing companies that caved to social justice demands. Financial journalist Charles Gasparino traces this corporate radicalization through insider interviews and exclusive reporting. He profiles America's most progressive business leaders and explains the rise of ESG investing and stakeholder capitalism. The book reveals how wealthy executives became instruments of radical change, intimidated by activist pressure. Gasparino documents the costly mistakes of Fortune 500 companies that prioritized politics over profits. His investigation spans decades of Wall Street reporting and corporate coverage. The result exposes a fundamental shift in American business culture and its economic consequences.
Genres: business, politics, economics, non-fiction, 21st-century, current-affairs
Vibes: thought-provoking
Tropes: investigative-journalism
288 pages · Kindle Edition · Center Street