by Jonah Lehrer
First published 2012
Creativity isn't a gift - it's a learned skill. Bestselling author Jonah Lehrer uncovers the surprising secrets behind how our minds generate groundbreaking ideas. From the color blue boosting productivity to the benefits of embracing "the rut," Lehrer reveals the practical techniques that can ignite innovation in your work, relationships, and life. Prepare to be inspired by the unexpected habits of creative masters, from Bob Dylan's writing rituals to the autistic surfer who invented a new wave-riding move. Brimming with captivating stories and cutting-edge research, Imagine shows how we can all unlock our deepest wellspring of creativity.
Genres: psychology, self-help, non-fiction, 21st-century, academic
Vibes: informative, inspirational, thought-provoking
Tropes: non-fiction, self-improvement
Period: 21st-Century
288 pages · Hardcover · Penguin