by Stacy Perman
First published 2009
In-N-Out Burger chronicles the rise of California's most beloved hamburger chain from small family business to cultural phenomenon. Stacy Perman takes readers behind the counter to reveal how this fast-food company broke industry conventions while building customer loyalty that rivals rock bands. The book traces the family dynasty that created and sustained the chain, exploring their business philosophy and growth strategies. Perman examines what transformed a local burger joint into a titan that commands devotion across generations. This New York Times bestseller shows how In-N-Out maintained its cult status while expanding across the West Coast. The narrative reveals the personalities and decisions that shaped the company's unique culture and operational approach.
Genres: history, business, non-fiction, 21st-century, food-and-drink, american-history
Vibes: fast-paced, intimate, thought-provoking
Tropes: family-secrets, rise-to-fame
Setting: California, West Coast
Period: 21st-century
352 pages · Hardcover · Harper Business