First published 2016
A marketing maven sits down with industry leaders, delving into their strategies and the challenges they navigate. From the thrill of creative breakthroughs to the sting of public missteps, each conversation peels back the glossy facade to reveal the human stories behind marketing's high-stakes world. This third installment offers an intimate look at the triumphs and trials of those tasked with shaping consumer perceptions and behaviors.
Genres: business, non-fiction, 21st-century
Vibes: fast-paced, intimate, thought-provoking
Tropes: human-stories, insider-perspective
134 pages · Paperback