First published 2019
New York Times bestselling author Brian Windhorst traces LeBron James's evolution from basketball superstar to global business mogul. Windhorst examines how James, after eight consecutive NBA Finals appearances, followed the path of Magic Johnson and Michael Jordan to become a worldwide brand. The book chronicles James's strategic journey toward billionaire status, documenting both his victories and setbacks in business ventures. Windhorst reveals behind-the-scenes details from James's final turbulent season in Cleveland and his high-profile transition to the Lakers. The narrative shows how James transformed how elite athletes approach career management, teaching them to recognize their worth, expand their influence, and amplify their voices. Windhorst demonstrates that James created a lasting movement among professional athletes that will influence sports business long after his retirement from basketball.
Genres: business, sports, non-fiction, biography-memoir
Vibes: fast-paced, intimate, thought-provoking
Tropes: rags-to-riches, rise-to-fame
Setting: Cleveland, Lakers, Los Angeles
Period: 21st Century
256 pages · Hardcover · Constable