First published 2017
Digital technologies reshape every corner of modern life and business. Andrew McAfee and Erik Brynjolfsson examine how machine intelligence, online platforms, and crowd-based systems create new opportunities while posing fresh challenges. The authors analyze concrete developments like autonomous vehicles, 3D printing, rental platforms for clothing, fitness scheduling services, and crowd-sourced approaches to medical research and financial tools. Building on their earlier predictions in The Second Machine Age, they provide practical guidance for navigating this transformed landscape. The book acknowledges the limits of technological forecasting while avoiding oversimplified explanations. McAfee and Brynjolfsson offer readers a framework for understanding and capitalizing on the collision between digital innovation and traditional business models.
Genres: business, economics, technology, 21st-century, artificial-intelligence, computer-science
Vibes: informative, insightful, thought-provoking
Tropes: non-fiction, practical-guide
Period: 21st-Century
408 pages · Kindle Edition · W. W. Norton & Company