by Kelly Bishop
First published 2022
Kelly Bishop presents a series of interconnected stories that examine how companies build their identities in the modern marketplace. The narrative follows marketing executive Sarah Chen as she navigates the competing demands of quick campaign wins versus long-term brand building at a mid-sized tech startup. Sarah finds herself caught between her results-driven marketing director who wants immediate ROI and the company's brand strategist who advocates for patient identity cultivation. Through Sarah's daily challenges, Bishop illustrates the fundamental tension between tactical marketing pushes and strategic brand development. The stories reveal how these two approaches often work at cross purposes, creating internal conflicts that mirror larger questions about corporate authenticity and consumer trust. Sarah must decide whether to chase quarterly numbers or invest in the company's deeper narrative.
Genres: fiction, business, contemporary
Vibes: intimate, suspenseful, thought-provoking
Tropes: enemies-to-lovers, fish-out-of-water
Period: 21st-century
Paperback