No Is a Four-Letter Word

by Chris Jericho

First published 2019

Chris Jericho knew exactly what he wanted from childhood: professional wrestling stardom and rock band success. His high school peers doubted he possessed the necessary abilities for either path. Jericho chose belief over doubt, channeling Master Yoda's philosophy that doing matters more than attempting. Through decades in entertainment, he accumulated hard-won insights about achievement and goal pursuit. This collection presents twenty practical lessons drawn from his dual careers in wrestling rings and concert venues. Jericho recounts the specific moments and decisions that taught him these principles, mixing humor with actionable guidance. Each chapter distills showbiz experience into applicable wisdom for readers pursuing their own ambitions. The book argues that success stems from action rather than hesitation, from embracing opportunity rather than accepting limitations. Jericho demonstrates how someone can build the life they envision by refusing to accept "no" as a permanent answer.

Genres: business, self-help, autobiography, memoir, non-fiction, 21st-century

Vibes: intimate, thought-provoking

Tropes: inspirational, self-improvement

240 pages · Paperback · Grand Central Publishing

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