by Bill Madden
First published 2010
George Steinbrenner transformed the New York Yankees into both a championship dynasty and a business empire during his four decades as owner. Bill Madden draws on thirty years of covering the Yankees and Major League Baseball for the New York Daily News to reveal the man behind the headlines. Madden uses his extensive insider access and deep connections throughout baseball to examine Steinbrenner's complex personality and controversial methods. The biography traces how Steinbrenner's relentless pursuit of excellence changed not just the Yankees but the entire landscape of professional sports. Madden shows readers the full scope of one of New York's most fascinating and enduring sports personalities, offering insights into the business strategies and personal motivations that drove Steinbrenner's legendary career.
Genres: biography, 20th-century, business, american, sports, 21st-century
Vibes: intimate, suspenseful, thought-provoking
Tropes: business-empire, insider-perspective
Setting: New York
Period: 1970s, 1980s, 1990s, 2000s
457 pages · Hardcover · Harper