by Donald Trump
First published 2018
Donald Trump faces attacks from all directions as his business empire teeters on the brink. The early 1990s bring mounting challenges that threaten everything he has built. His divorce drains his finances while media outlets forecast his imminent downfall. Trump refuses to surrender. He responds to critics by announcing plans for the world's tallest skyscraper. He purchases the legendary Plaza Hotel and acquires the Trump Princess yacht. Political ambitions begin to surface as he sketches a vision for restoring American strength. Trump reveals his philosophy that weakness disgusts him and sometimes makes him sick. He believes business success requires playing by the rules while finding ways to bend them to your advantage. The narrative blends personal confessions with strategic insights and daily observations. Trump emerges as contradictory yet calculating, impulsive but strategically minded. His arrogance and stubbornness clash with his persuasive abilities and unshakeable self confidence. The story captures a man convinced of his own rightness against all opposition, showing how he thinks and operates under pressure.
Genres: business, memoir, non-fiction, 21st-century
Vibes: intimate, thought-provoking
Tropes: contradictory-yet-calculating, impulsive-but-strategically-minded
Period: Early 1990s
251 pages · Paperback · ARCHIPEL