The Ego Trip

by Kimon de Greef

First published 2026

In 2012, a Mexican doctor declared he had restored a lost indigenous practice: smoking Sonoran Desert toad secretions to release a powerful psychedelic called "the God molecule." The substance triggered ego death experiences and divine connections, showing promise for treating PTSD, depression, and addiction. As his reputation spread, seekers flocked to Sonora for psychedelic tourism. But disturbing accounts surfaced of extreme dosing, abuse, and deaths. Kimon de Greef investigates this rise and fall, revealing how the Seri people who supposedly endorsed this tradition actually avoided the drug, while evidence of ancestral use proved dubious. Meanwhile, impoverished collectors risked their lives harvesting toads in cartel territory, and pharmaceutical companies raced to develop the next breakthrough mental health treatment. This true crime story exposes the contradictions of modern spiritual seeking, showing how our search for transcendence remains anchored in human frailty and real world consequences.

Genres: addiction, crime, non-fiction, 21st-century, true-crime, drugs

Vibes: suspenseful, thought-provoking

Tropes: true-story

Setting: Sonora, Sonoran Desert

Period: 2012

336 pages · Hardcover · Doubleday

Content warnings: addiction, death, drug-use

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