by Larry Tye
First published 2002
Larry Tye presents the complete life story of Edward L. Bernays, the man who invented modern public relations. Starting in the 1920s, Bernays pioneered techniques that transformed how Americans think about politics and commerce. Tye conducted extensive interviews and examined Bernays's private archives to construct this detailed portrait. The book traces how Bernays developed his methods and built a profession that now influences every aspect of American culture. Tye shows how public relations evolved from Bernays's early experiments into a powerful force that shapes political campaigns and consumer behavior. The biography reveals both the innovation and the darker implications of Bernays's work. Tye demonstrates how one man's career illuminates the rise of an entire industry that continues to mold public opinion today.
Genres: biography, history, 20th-century, business, non-fiction, 21st-century
Vibes: intimate, thought-provoking
Tropes: biography
Period: 1920s
304 pages · Paperback · Picador