The Message

by Richard Wolffe

First published 2013

President Obama's reelection campaign opens with a team facing impossible odds. The economy has collapsed, fundraising lags behind expectations, and voters have lost faith in the hope they once embraced. Campaign strategists and message makers gather in war rooms, knowing no president has won reelection under such dire circumstances in generations. But their biggest threat comes from within. Six years of suppressed ego battles and competing ambitions finally explode into open warfare. The marketers who crafted the Obama brand now fight each other for control of his political future. David Axelrod clashes with other senior advisors over strategy while ad makers struggle to find a message that can resurrect a presidency. The team that once prided itself on "No Drama Obama" discovers their internal hostilities may doom the candidate they're trying to save. As November approaches, these political Mad Men must overcome their personal rivalries or watch their president lose to Mitt Romney.

Genres: american, contemporary, 21st-century, political-thriller

Vibes: suspenseful, thought-provoking

Tropes: enemies-to-lovers, power-struggle

Setting: United States

Period: 2012

288 pages · Hardcover · Twelve

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