First published 2022
The metaverse has arrived as the next major technological shift since the internet's creation. Terry examines this digital frontier through practical case studies of metaverse creators and builders. He breaks down what the metaverse actually means and why it matters for businesses and individuals. The book traces the technology's development and explains the core systems that power virtual worlds: blockchain networks, non-fungible tokens, extended reality platforms, and web3 infrastructure. Terry shows readers how to find opportunities within digital communities, virtual commerce, and immersive environments. He argues that surface-level understanding won't suffice as this technology reshapes how companies operate and consumers interact. The book provides frameworks for developing metaverse strategies and implementing emerging tools. Terry offers digital professionals, creators, and business leaders a practical roadmap for navigating virtual spaces and understanding the technologies that will define the next phase of digital interaction.
Genres: business, non-fiction, technology, 21st-century, artificial-intelligence, computer-science
Vibes: informative, practical, thought-provoking
Tropes: future-tech, practical-guide
179 pages · Kindle Edition · Wiley