First published 2004
The comfortable certainties that defined American life from the 1940s through the 1960s have vanished. Roger McNamee argues that technology and global competition shattered the predictable career paths and corporate safety nets that once guaranteed security. The economic boom of recent decades masked growing workplace instability and global uncertainty. Now terrorism, corporate scandals, and overseas job migration define what McNamee terms the New Normal. This new era demands different strategies. The internet enables real business creation like never before. Individual workers hold more influence in organizations of every size. Global markets present fresh opportunities for entrepreneurs and managers seeking new supply chains and customer bases. Individual investors can access professional-grade tools and information. McNamee, drawing from his Silicon Valley experience, provides concrete guidance for navigating this transformed landscape. He shows readers how to build careers, manage money, and create businesses when traditional structures no longer provide protection. The book offers a practical framework for thriving amid uncertainty rather than merely surviving it.
Genres: business, economics, non-fiction, technology, 21st-century
Vibes: thought-provoking
Tropes: practical-guide
272 pages · Hardcover · Portfolio Hardcover