by Po Bronson
First published 2002
Po Bronson follows a new generation of tech pioneers and visionaries who have flocked to Silicon Valley, chasing the promise of riches and reinvention. At the center of this whirlwind is El Nudista, a quirky entrepreneur who's disrupting the industry one naked coding session at a time. As he navigates the absurdities of startup life, he must outmaneuver cutthroat rivals, balance work and family, and decide whether to stay true to his unconventional ways or conform to the system. With vivid characters and insider access, this is a defining portrait of the information revolution's proving ground.
Genres: fiction, business, contemporary, 21st-century
Vibes: fast-paced, humorous, thought-provoking
Tropes: fish-out-of-water, workplace-comedy
Setting: California, Santa Clara Valley (Santa Clara County), Santa Clara County
Period: 21st Century
250 pages · Paperback · Random House