First published 1988
Halberstam turns his investigative lens on Ford Motor Company as America's auto industry faces its greatest challenge. The book dissects how corporate decisions, management philosophy, and market forces converged to create turmoil in Detroit. Halberstam explores the internal workings of Ford during this pivotal period, revealing the human drama behind boardroom strategies and factory floors. He traces the company's response to mounting pressures from foreign competition, changing consumer demands, and economic upheaval. The narrative examines key executives, workers, and decision makers who shaped Ford's fate during these turbulent years. Halberstam's reporting reveals how one of America's most iconic companies navigated crisis, adapted to new realities, and fought to survive in a transformed marketplace.
Genres: history, 20th-century, business, economics, non-fiction, american-history
Vibes: intimate, suspenseful, thought-provoking
Tropes: crisis-adaptation, human-drama
Period: 20th-Century
800 pages · Paperback · Avon Books