First published 2014
Modern business celebrates bold figures like Richard Branson, Elon Musk, and Steve Jobs, yet corporate America has grown timid. Companies chase quarterly profits instead of building lasting value. This cautious approach creates bland results when the world needs breakthrough solutions. Deborah Perry Piscione examines risk-taking as a leadership skill and shows how organizations can foster it throughout their ranks. She studies successful risk-takers including entrepreneurs, venture capitalists, and tech innovators to understand how they turn failure tolerance into competitive advantage. Her analysis covers major strategic moves like mergers and acquisitions alongside unconventional decisions in leadership selection and corporate responsibility. Case studies span established giants like Netflix and Salesforce plus emerging companies like Tesla and NetApp. The book provides actionable insights for startup founders and veteran executives whose fear of failure has become more costly than taking calculated chances.
Genres: business, leadership, non-fiction, organizational-culture
Vibes: intimate, suspenseful, thought-provoking
Tropes: competitive-advantage, leadership
Setting: Corporate America, Netflix, Salesforce, Tesla, NetApp
Period: Modern
256 pages · Hardcover · St. Martin's Press