First published 2013
Colin Cowherd refuses to play along with sports media groupthink. The ESPN Radio personality sees two games happening: the one fans watch and the hidden one behind the scenes. He uses his access to both worlds to expose rather than worship. Cowherd takes aim at billion dollar marketing campaigns, feel good philosophies disconnected from reality, and media echo chambers that swallow whatever trendy nonsense appears each week. He asks uncomfortable questions about Tiger Woods, work life balance, the X Games, and whether Tampa might actually be hell. The book reveals why Boston acts like America's five year old and lists the predictions Cowherd got completely wrong. He calls out conspiracy theories, explains why media bias matters less than people think, and argues against choosing quick wins over long term success. Cowherd delivers insider insights unavailable elsewhere while making readers laugh out loud.
Genres: business, american, sports, non-fiction, 21st-century
Vibes: thought-provoking
Tropes: insider-perspective
294 pages · Hardcover · Crown Archetype