First published 2020
David Plouffe tackles the 2020 election with a practical handbook for ordinary Americans determined to prevent Trump's reelection. Plouffe argues that real change occurs through direct human contact, not through debates, conventions, or advertising campaigns. He provides concrete strategies for citizens who want to make a difference without abandoning their careers or relocating to swing states. The book outlines specific methods for expanding the anti-Trump coalition beyond 65 million committed voters and converting that support into actual ballots. Plouffe offers detailed guidance on combating online misinformation, creating effective content, organizing early voter registration drives, and focusing efforts on battleground states. He draws from sixteen years of political experience, including both victories and defeats, to demonstrate proven tactics. The book addresses post-election civic engagement and presents a clear path toward electoral success through grassroots activism and strategic citizen involvement.
Genres: political-science, politics, non-fiction, current-affairs, activism, american-history
Vibes: thought-provoking
Tropes: strategic-planning
Period: 2020
256 pages · Hardcover · Viking