First published 2013
Brain scientist and entrepreneur Jeff Stibel examines the hidden patterns that govern all networks, from the human brain to Facebook to the internet itself. He argues that biological systems offer the best lens for understanding how networks function and fail. Stibel demonstrates that size alone never guarantees survival in nature or technology. The mosquito kills more humans than the lion. Quality matters more than quantity in network design. All networks reach a breaking point where they must collapse or transform. Companies that grasp these brain-like principles of internet architecture gain competitive advantages through better websites, cloud computing strategies, and social media engagement. Stibel takes readers through examples ranging from texting cows to coffee-delivering robots to show how we live in an increasingly connected world. The book reveals how collective intelligence emerges from networked systems and offers readers practical insights about technology's trajectory and its impact on human connection.
Genres: science, business, non-fiction, computer-science
Vibes: thought-provoking
Tropes: informative, practical-insights
246 pages · Hardcover · Palgrave Macmillan