First published 2009
The Internet represents more than connected computer networks. Brain scientist and entrepreneur Jeffrey Stibel argues it functions as the first genuine replica of human neural architecture existing outside our bodies. Businesses that grasp this biological parallel gain significant competitive advantages in our hypercompetitive landscape. Stibel examines how digital networks have transformed and what these changes mean for human connection and community formation. He explores the future appearance of online business opportunities and predicts the next phase of artificial intelligence development. The book demonstrates how leading companies exploit the Internet's brain-like characteristics to build superior websites, forecast consumer patterns, harness social media platforms, and establish collective consciousness. Stibel provides practical insights for leveraging network evolution to create new business models that outpace competitors.
Genres: neuroscience, brain, business, computers, non-fiction, 21st-century, artificial-intelligence, internet
Vibes: thought-provoking
Tropes: non-fiction
Period: 21st-century
256 pages · Hardcover · Harvard Business Press