by Bill Tancer
First published 2008
Bill Tancer opens the vault on internet behavior by analyzing vast databases of online activity. He reveals when teenage girls hunt for prom dresses, why tech adoption speed determines business outcomes, and how time and money influence who visits dating websites. Tancer shows how our digital footprints expose cultural patterns and predict future directions. As search engines replace libraries and news sites supplant newspapers, we depend heavily on the web while leaving traces of our collective identity. The author demonstrates how internet usage transforms information consumption and how businesses can leverage these insights. Tancer examines modern consumer behavior through the lens of clicking patterns, arguing that web trends offer market research opportunities as expansive as the internet itself. He contends that understanding our digital evolution is crucial for success in business and personal endeavors.
Genres: business, computers, non-fiction, technology, 21st-century, internet
Vibes: analytical, informative, thought-provoking
Tropes: data-analysis, digital-evolution
240 pages · Hardcover · Hyperion