First published 2009
Dr. Frank Luntz has spent years observing Americans from restaurant booths to voting booths, and recent upheavals have created a seismic shift in national priorities. Drawing from face-to-face interviews with twenty-five thousand people and telephone surveys with one million more, Luntz dismantles preconceived notions about American desires and rebuilds them into an honest portrait of contemporary society. He identifies the five things Americans want most in their daily lives, careers, government, and families. The book explores private habits, public interests, hopes and fears of what Luntz calls the New America. His research reveals secret aspirations and anxieties that drive American behavior during turbulent times. Luntz argues that understanding these authentic desires allows businesses to thrive and professionals to succeed across virtually any field. The analysis challenges assumptions while providing practical insights for navigating the American psyche. This work offers a sometimes unsettling but real discussion of what motivates Americans today.
Genres: business, american, politics, non-fiction, 21st-century, current-affairs
Vibes: intimate, suspenseful, thought-provoking
Tropes: data-driven, social-commentary
Period: 21st-Century
336 pages · Hardcover · Grand Central Publishing