First published 2011
Pollster Frank Luntz examines how exceptional communicators achieve success across business, politics, and sports. He interviews dozens of high performers, from mayors like Mike Bloomberg and Arnold Schwarzenegger to business leaders including Rupert Murdoch, Steve Wynn, and Fred Smith. The book features CEOs from MGM Resorts, J. Crew, and Gibson Guitar alongside sports legends Larry Bird, Jimmy Connors, and Mike Richter, plus media figures Roger Ailes and Don Imus. Luntz presents their stories in their own voices, analyzing how their communication methods drive their achievements. The author identifies nine core principles of winning communication and provides over seventy specific phrases that work in various settings, from private boss meetings to public presentations to television appearances. He outlines fifteen universal winner attributes, including grasping human dimensions of situations, knowing what questions to ask and when, seeing challenges from multiple angles, communicating vision persuasively, and creating lasting connections with others. The book serves as both analysis and practical guide for readers seeking to understand and adopt the communication strategies of today's most successful people.
Genres: business, leadership, non-fiction, communication
Vibes: informative, intimate, thought-provoking
Tropes: analysis, practical-guide
320 pages · Hardcover · Grand Central Publishing