First published 2013
Philip Delves Broughton explores the art of selling by meeting extraordinary salespeople across the globe. He encounters a master rug merchant in Tangier, a cable television mogul in America, and a life insurance legend in Japan. Each encounter reveals what separates ordinary sellers from the elite performers who dominate their fields. Broughton discovers that these commercial geniuses share common traits and techniques that transcend industries and cultures. Through their stories, he uncovers the essential ingredients of persuasion and shows how selling permeates every aspect of human interaction. The book demonstrates that everyone pitches constantly, whether selling products, ideas, or themselves. Broughton argues that mastering sales skills means mastering life itself, since persuasion drives success in relationships, careers, and personal fulfillment.
Genres: business, self-help, non-fiction
Vibes: informative, intimate, thought-provoking
Tropes: expert-guide, real-life-stories
Setting: Tangier, America, Japan
304 pages · Paperback · Penguin Group