First published 2012
In a world that's always selling, Daniel H. Pink uncovers the surprising new secrets of persuasion. From the school cafeteria to the boardroom, we're all in the business of moving others. Pink maps the transition from the information age to the conceptual age, where creativity and empathy trump traditional sales tactics. With wit and wisdom, he reveals how to pitch ideas, close deals, and build connections in the 21st century.
Genres: psychology, business, self-help, non-fiction, 21st-century
Vibes: informative, intimate, thought-provoking
Tropes: informative, self-improvement
262 pages · Paperback · CANONGATE