First published 2011
We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money. But that's a mistake, argues Daniel H. Pink. True fulfillment comes from tapping into our innate desire for autonomy, mastery, and purpose. Drawing on 30 years of scientific research, Pink lays out a revolutionary new approach to motivation that will help you and your organization thrive. Discover the surprising science behind what really makes us tick, and learn how to harness that knowledge for personal and professional success.
Genres: psychology, business, non-fiction, personal-development
Vibes: informative, intimate, thought-provoking
Tropes: personal-growth, self-reliance
288 pages · Paperback · Riverhead Books