First published 2006
In this groundbreaking work, renowned psychologist Robert Cialdini pulls back the curtain on the science of influence. Dive into the six universal principles that compel people to change their behavior, from reciprocity to social proof. Become a master persuader, and learn how to defend yourself against manipulation. Influence is a must-read for anyone seeking to understand the hidden drivers of human decision-making.
Genres: psychology, business, self-help, non-fiction, academic
Vibes: informative, insightful, thought-provoking
Tropes: non-fiction, self-improvement
320 pages · Paperback · Harper Business