First published 2008
Discover the hidden science behind getting people to say "yes." Psychologist Noah Goldstein shares counter-intuitive insights from the latest research on influence and persuasion. Learn how small tweaks can dramatically boost your powers of persuasion - at work, at home, and online. Packed with real-world examples and actionable tips, "Yes!" is a must-read for anyone looking to become a master of influence.
Genres: psychology, business, self-help, non-fiction
Vibes: informative, practical, thought-provoking
Tropes: how-to, self-improvement
Period: 21st-century
258 pages · Hardcover · Free Press