First published 2024
Psychologist Charles Duhigg reveals the secrets of the world's most influential communicators. From political leaders to business titans, he dissects the techniques that captivate audiences and drive action. With cutting-edge research and vivid case studies, Duhigg shows how anyone can harness the psychology of persuasion to elevate their ideas and achieve their goals.
Genres: psychology, business, leadership, self-help, non-fiction, communication
Vibes: informative, intimate, thought-provoking
Tropes: case-studies, self-improvement
320 pages · Paperback · Random House Trade Paperbacks