by Chip Heath
First published 1998
Chip Heath's "Made to Stick" tackles the mystery of why some ideas captivate us while others fade. From the urban legend of the kidney heist to the simple brilliance of the Six-Word Memoir, this book explores the secrets of unforgettable communication. Packed with real-world examples, "Made to Stick" shows how to craft messages that cut through the noise and inspire action.
Genres: psychology, business, non-fiction, communication
Vibes: informative, practical, thought-provoking
Tropes: how-to, self-help
336 pages · Kindle Edition · Random House