First published 2000
A drop in New York's crime rate. The sudden popularity of Hush Puppies shoes. Malcolm Gladwell unravels the hidden patterns behind these social epidemics, revealing the unique personalities who spark the spread of ideas. From "connectors" who build vast networks to "mavens" who identify trends, Gladwell's captivating analysis shows how the smallest shifts can snowball into dramatic transformations. This eye-opening exploration will change how you see the world - where the most profound changes often start with a single spark.
Genres: psychology, social-science, sociology, non-fiction
Vibes: informative, insightful, thought-provoking
Tropes: informative, non-fiction
Setting: New York
Period: 20th-century, 21st-century
288 pages · Hardcover · Boston, Massachusetts, U.S.A.: Little Brown & Co