First published 2007
In the blink of an eye, we make decisions that shape our lives. Psychologist Malcolm Gladwell reveals the hidden forces behind our instinctive choices, from hiring the perfect candidate to predicting market trends. Exploring cutting-edge research, he shows how our rapid cognition can outperform extensive analysis - if we learn to harness it. Prepare to rethink everything you thought you knew about thinking.
Genres: science, psychology, social-science, non-fiction
Vibes: accessible, informative, thought-provoking
Tropes: popular-science, research-driven
320 pages · Paperback · Back Bay Books