First published 2019
Malcolm Gladwell turns his lens on the hidden mechanisms that drive human behavior and social systems. He digs into the subtle cues and unnoticed patterns that dictate our decisions and shape how communities operate. The book dissects how ideas spread like viruses and exposes the quiet influences that govern ordinary life. Gladwell challenges core assumptions about human nature and social organization through research-based insights into phenomena that typically escape our attention. He demonstrates how viral concepts gain momentum and why certain behaviors become widespread while others fade away. The work equips readers with methods to spot the invisible forces that steer both personal choices and group dynamics. By mapping these concealed drivers, Gladwell provides a new framework for understanding the mechanics of influence and decision-making that surround us constantly.
Genres: psychology, social-science, sociology, non-fiction, 21st-century, academic
Vibes: analytical, insightful, thought-provoking
Tropes: challenging-assumptions, research-based
Period: 21st-Century
1 pages · Paperback · Penguin