by Dan Ariely
First published 2009
We like to think we're logical, rational beings. But the truth is, we're a mess of biases, emotions, and quirks that lead us to make the same baffling decisions time and time again. In a series of eye-opening experiments, renowned behavioral economist Dan Ariely uncovers the hidden forces that derail our decision-making, from our irrational attachment to what we already own to the skewed way our emotions influence our judgment. The good news? Understanding these patterns is the first step to outsmarting them. Ariely offers science-backed strategies to overcome our predictable irrationality and start making smarter choices, whether you're trying to lose weight, save money, or find love.
Genres: science, psychology, business, economics, non-fiction, academic
Vibes: informative, intimate, thought-provoking
Tropes: non-fiction, popular-science
384 pages · Paperback