by Dan Ariely
First published 2011
Behavioral economist Dan Ariely takes us on a lively romp through the quirks and kinks of human decision-making. From the pain of procrastination to the pleasure of placebos, Ariely reveals the surprising forces that shape our choices - and how we can harness our irrationality to live happier, more productive lives.
Genres: psychology, business, economics, non-fiction, academic
Vibes: accessible, intimate, thought-provoking
Tropes: educational, informative
368 pages · Paperback