by Dan Ariely
First published 2013
Dan Ariely examines how people make decisions that defy logic and self-interest. This collection brings together his three bestselling works on behavioral economics research. Ariely explores why humans act predictably irrational, how irrationality can benefit us, and what drives people to be dishonest. His studies reveal patterns in human behavior that contradict traditional economic theory. The author uses experiments and real-world examples to show how emotions, social pressures, and cognitive biases shape our choices. Readers discover why we make poor financial decisions, procrastinate, and cheat in small ways. Ariely demonstrates that understanding these behavioral patterns can help people make better choices in business, relationships, and personal life.
Genres: psychology, social-science, business, non-fiction, academic
Vibes: informative, insightful, thought-provoking
Tropes: real-world-examples, research
797 pages · Kindle Edition · Harper