by Jonah Berger
First published 2016
You may think your choices are your own, but you're deeply influenced by the invisible forces around you. Bestselling author Jonah Berger reveals the surprising psychology behind the decisions we make - from what we buy to how we vote. Through captivating stories and cutting-edge research, he uncovers the subtle cues that shape our behavior, often without our knowledge. Prepare to have your eyes opened to the invisible influences guiding your life.
Genres: psychology, social-science, business, non-fiction, 21st-century, academic
Vibes: informative, insightful, thought-provoking
Tropes: hidden-influences, invisible-forces
Period: 21st-Century
272 pages · Hardcover · Simon & Schuster