by Jonah Berger
First published 2013
What makes some ideas and products catch fire while others fizzle? Jonah Berger uncovers the hidden psychology behind social transmission. From a steakhouse's unlikely rise to fame to anti-drug ads that backfired, this book reveals the six principles - social currency, triggers, emotion, public, practical value, and stories - that drive contagious content. Packed with surprising insights and actionable strategies, Contagious shows how to craft messages that spread like wildfire.
Genres: psychology, social-science, business, non-fiction
Vibes: accessible, informative, thought-provoking
Tropes: informative-non-fiction, practical-advice
256 pages · Paperback · Simon & Schuster Ltd