by Bill Wasik
First published 2009
Journalist Bill Wasik dives into the frenetic world of online trends, fads, and information virality. From tracking the rise and fall of "buzz bands" to running his own social media experiments, Wasik reveals the unexpected forces that drive stories, scandals, and crazes through our connected world. As he unmasks the new mechanisms of cultural production, Wasik ultimately exposes the deeper human truths behind our insatiable thirst for novelty and our power to spark digital tsunamis.
Genres: popular-science, non-fiction, 21st-century, journalism, social-media, academic
Vibes: fast-paced, intimate, thought-provoking
Tropes: investigative-journalism, social-experiments
187 pages · Hardcover · Viking Adult