First published 2012
Leonard Mlodinow examines the hidden mental forces that drive human behavior. The bestselling author of The Drunkard's Walk explores how unconscious processes shape our perceptions of relationships with family members, friends, and colleagues. He shows how we misjudge our investment choices and forget crucial events. Our preferences for political candidates and the tips we give waiters reflect two distinct levels of mental activity: conscious awareness and hidden unconscious operations. Recent decades have produced new scientific methods for studying these subliminal mental workings. This research creates a fresh understanding of unconscious science and transforms how we view the subliminal mind's influence on daily life. Mlodinow guides readers through this scientific territory with clear explanations and accessible wit. He reveals the complexities of our hidden selves and deepens our knowledge of human mental operations and social interactions with friends, strangers, spouses, and workplace colleagues. The book transforms how readers see themselves and their surrounding world.
Genres: science, psychology, non-fiction, academic
Vibes: informative, intimate, thought-provoking
Tropes: informative-non-fiction
260 pages · Hardcover · Pantheon